Have you seen the Super bowl commercials this year? They were off the chain. One in particular stood out to me. Titled Chrysler: Eminem (2011), this commercial defined what a commercial is supposed to be. From the beginning to the end it grabbed my attention and I was sucked in to its web of persuasion. I liked how the narrator’s voice created a scene that made you feel like you were part of a city that have recently been down but have risen above the recession to deliver a product that they are known for: the Chrysler. I think what made this commercial so successful was the fact that the advertisers perfected how they approached their audience. They weren’t just selling a car but they were selling Detroit. It was a genius idea to use Eminem as the front man because even though he’s known as a famous rapper, a lot of people don’t realize that he’s from Detroit. Who better to sell a product than someone who’s familiar with it? This was brilliant because it highlighted the advertisers’ attention to specific details. The directing and the flow of the commercial made it entertaining. As the suspense built, so did the music which made me feel like I was going up a roller coaster waiting for the sudden fall.
I don’t know what it was about Chrysler: Eminem (2011) that made me so animated but I believe it’s one of the best commercials I have ever seen. I loved the scenery of the city they showed, the narrator’s voice that was luring me, the music and how it built, and of course Eminem; his cool demeanor brought an edge that exemplified the smoothness of the Chrysler. It was incredible!
Great work, Ajeenah. How could the addition of Eminem perhaps reach a different audience than what we typically think of "Chrysler" drivers. In other words, think of the contradiction between the sleek car and the working class image that Eminem tends to exemplify?
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